This is a book about how the innovation genius Steve Jobs managed to become a role model and the envy of businessmen around the world. Jobs entered saturated markets with a new product - and won. The world would be fundamentally different without him. Carmine Gallo, a keen observer and meticulous researcher, identified Jobs' seven rules for “innovation without pain.” Follow them to spark your imagination and increase your creativity, finding new ideas for business growth and career development. And, perhaps, to change the world. The book will undoubtedly benefit ambitious businessmen and managers and will be of interest to all fans of Jobs’ talent and Apple gadgets.