The ability to present an idea correctly is often no less important than the ability to generate ideas. It is largely thanks to this skill that most outstanding leaders in business, science and art have become what they are. Steve Jobs, Bill Gates, Sheryl Sandberg, Bono, Richard Branson and many other talented people spoke at TED conferences and brilliantly defended their ideas and projects. They have been able to reach an audience of millions around the world by presenting often complex ideas and concepts in an engaging manner. How did they do it? How much time does it take to prepare an outstanding 18-minute speech? How do TED speakers achieve such naturalness and ease in their speech and gestures? Carmine Gallo has compiled the results of hundreds of TED talks, personal interviews with the most popular TED speakers, and his own recommendations. It reveals 9 techniques from the arsenal of the most popular TED speakers and offers practical examples, theoretical calculations and interviews with the people behind the presentations. The book will be useful to all those who give presentations, sell products and services, and manage people who need to be inspired.