This is the first guide to community management from a Russian practitioner. By implementing tools for growing loyal communities, you can:— create points of concentration of a loyal audience, working in social networks, instant messengers and offline;— increase engagement;— protect yourself from trolling;— transform your community into the funnel for a new audience; - inspire participants to take expected actions. The book contains examples of organizations from different segments and will serve as an ABC for beginners and a cheat sheet for practitioners.