This is a summary - a shortened version of the book “The $100 Million Offer. How to Make Offers You Can't Refuse" by Alex Hormozi. Only the most valuable thoughts, ideas, cases, examples. What is better, sleeping pills or meditation before bed? It seems the answer is obvious. Then why don’t we know of a single multi-billion dollar business related to meditation, while the number of extremely profitable pharmaceutical companies is growing every year? It's ironic that people spend a lot of money on pills even though they know how dangerous they are. It's time to realize that the perception of value is subjective. And use this knowledge. Alex Hormozi managed to get rich because he learned to understand what people need. He gives it to them, and they pay him money. Do you want your expensive, very expensive, obscenely expensive products to sell like hot cakes? Then this summary is for you. The publishing design is preserved in PDF A4 format.