Nutella. How to create a brand you adore
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The book traces the history of the favorite delicacy of millions from World War II to the first page on Facebook. You will find out what five pillars of business philosophy the Ferrero company stands on, who is part of the United Nation of Sweet Tooths, why Napoleon was the real “father” of Nutella and what made Nutella a legend, which has managed to remain an ultra-popular product for 50 years. p>
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/561689/UA
Data sheet
- Name of the Author
- Джиджи Падовани
- Language
- Ukrainian
- Release date
- 2018
- Translator
- Ю. Кужавская
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The book traces the history of the favorite delicacy of millions from World War II to the first page on Facebook. You will find out what five pillars of busi...