Nutella. How to create a brand you adore
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The book traces the history of the favorite delicacy of millions from World War II to the first page on Facebook. You will find out what five pillars of business philosophy the Ferrero company stands on, who is part of the United Nation of Sweet Tooths, why Napoleon was the real “father” of Nutella and what made Nutella a legend, which has managed to remain an ultra-popular product for 50 years.
FL/561689/R
Data sheet
- Name of the Author
- Джиджи Падовани
- Language
- Russian
- Translator
- Ю. Кужавская
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The book traces the history of the favorite delicacy of millions from World War II to the first page on Facebook. You will find out what five pillars of busi...