Effective merchandising. Supplier's view
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Smart marketing and skillful sales can significantly increase a company's profits. But the profitability of a product can also be increased significantly with minimal costs through skillful merchandising. The book talks about what merchandising is; teaches how to make merchandisers stop being a fashionable decoration of the company, and become its breadwinners; shows the difference between the rules for displaying a product and the rules for presenting it. For a wide range of readers.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/835143/UA
Data sheet
- Name of the Author
- Ирина Толмачева Алексеевна
- Language
- Ukrainian
- Release date
- 2012