Effective merchandising. Supplier's view
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Smart marketing and skillful sales can significantly increase a company's profits. But the profitability of a product can also be increased significantly with minimal costs through skillful merchandising. The book talks about what merchandising is; teaches how to make merchandisers stop being a fashionable decoration of the company, and become its breadwinners; shows the difference between the rules for displaying a product and the rules for presenting it. For a wide range of readers.
FL/835143/R
Data sheet
- Name of the Author
- Ирина Толмачева Алексеевна
- Language
- Russian
3 books by the same author:
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Smart marketing and skillful sales can significantly increase a company's profits. But the profitability of a product can also be increased significantly wit...