The book assesses HoReCa as a promising channel and sales market, describes successful mechanisms for the development of this area in Russia, and dispels the myths that many entrepreneurs and managers are in the grip of. The “highlight” of the book is mini-interviews with specialists who have extensive experience in sales and purchasing in HoReCa, real examples of successful and unsuccessful work organization. The publication is addressed to directors and managers of companies involved in the supply of products and equipment to hotels, cafes, and restaurants. It will also be of interest to businessmen weighing their chances of successfully entering the HoReCa market.