Zag: a manifesto for a different marketing
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This is a practical guide that provides basic principles and a clear step-by-step plan for creating high-impact branding. You will learn how, in an era of product and information overload, to enter the market with an offer that is sure to be noticed. And also learn to achieve the main goal of branding: satisfying customers so that over time more and more people buy more and more goods and services from you at a higher price.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/900243/UA
Data sheet
- Name of the Author
- Марти Ньюмейер
- Language
- Ukrainian
- Release date
- 2015
- Translator
- Александр Вапнярчук
3 books by the same author:
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This is a practical guide that provides basic principles and a clear step-by-step plan for creating high-impact branding. You will learn how, in an era of pr...