Zag: a manifesto for a different marketing
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This is a practical guide that provides basic principles and a clear step-by-step plan for creating high-impact branding. You will learn how, in an era of product and information overload, to enter the market with an offer that is sure to be noticed. And also learn to achieve the main goal of branding: satisfying customers so that over time more and more people buy more and more goods and services from you at a higher price.
FL/900243/R
Data sheet
- Name of the Author
- Марти Ньюмейер
- Language
- Russian
- Translator
- Александр Вапнярчук
3 books by the same author:
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This is a practical guide that provides basic principles and a clear step-by-step plan for creating high-impact branding. You will learn how, in an era of pr...