This book is a practical guide for innovators and creative individuals; it contains 46 rules that will help you become, if not a genius, then at least a more creatively thinking person. These rules are not new; artists, scientists and thinkers have followed them for many centuries, creating their masterpieces. But in the heat of creativity, they are most often ignored and forgotten. The publication begins with some strategy tips on how to find the right idea. Then, tips are given that are useful at the stage of its implementation on how to properly manage the idea. Then it's about developing your creative skills over time, and finally about putting your genius into practice. The book will be useful to designers, marketers, artists, scientists, and anyone who wants to become a genius. It will help you dream, invent, create and grow, no matter what you do. Published in Russian for the first time.