PR Manifesto: principles of the concept of communication leadership
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Communication leadership is the meaning and purpose of PR and the PR person who brings it. The mini-book, consisting of conversations with RUDN University students in the spring of 2013, highlights from a PR angle such modern cases as: – The death of Boris Berezovsky ;– The situation in Cyprus;– Information attack on the VKontakte network; as well as PR examples from the 90s (“who bought ITAR-Tass and why?”), fiction (“why did the USA launch a UFO?”) and personal PR practices. Do you want to know how to lay a smooth high-speed highway in your client’s head, so that at every opportunity he “rushes to you at all pores”? Then quickly read this mini-book!
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/349301/UA
Data sheet
- Name of the Author
- Роман Масленников Михайлович
- Language
- Ukrainian
15 books by the same author:
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Communication leadership is the meaning and purpose of PR and the PR person who brings it. The mini-book, consisting of conversations with RUDN University st...