Communication leadership is the meaning and purpose of PR and the PR person who brings it. The mini-book, consisting of conversations with RUDN University students in the spring of 2013, highlights from a PR angle such modern cases as: – The death of Boris Berezovsky ;– The situation in Cyprus;– Information attack on the VKontakte network; as well as PR examples from the 90s (“who bought ITAR-Tass and why?”), fiction (“why did the USA launch a UFO?”) and personal PR practices. Do you want to know how to lay a smooth high-speed highway in your client’s head, so that at every opportunity he “rushes to you at all pores”? Then quickly read this mini-book!