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The book is dedicated to information about the product. It describes in detail the properties of product information, the basic requirements for product information and its means (labeling, trademark, marks of conformity), as well as packaging, the process of its creation, the competitiveness of the product, its evaluation and management. Particular attention in the book is paid to the basics of branding , that is, the brand (its content and meaning), development technology and the main functions of brands, as well as brand value and branding, planning a new product, the process of its development and its positioning.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/579904/UA
Data sheet
- Name of the Author
- Илья Мельников Валерьевич
- Language
- Ukrainian
15 books by the same author:
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The book is dedicated to information about the product. It describes in detail the properties of product information, the basic requirements for product info...