This book introduces readers to new trends and best practices in HR branding, developing the theme of the previous book in this series, “How to Build an HR Brand for Your Company. 53 ways to increase the attractiveness of an employer company.” Its semantic core was the projects presented for the HR-BRAND 2009 Award and specially selected for this publication by HeadHunter. The pages of the book present the results of the most authoritative research in the field of building the image of a company as an employer, and summarize the best Russian experience in creating and promoting an HR brand such well-known companies as Microsoft Rus LLC, DHL International, Adidas Group, Intel Corporation and others. Being a practical guide to HR branding, this publication, in addition to theoretical knowledge, provides readers with valuable information necessary for planning and implementing successful HR branding projects. And properly structured work with the HR brand allows you to more effectively recruit, motivate and retain the best employees and, therefore, win the war for talent. The authors of the book are Olga Brukovskaya, director of the HR-BRAND Award, and Nina Osovitskaya, consultant of the HR-BRAND Award. BRAND." The book is intended for directors and HR managers, heads of marketing departments, as well as general directors of companies.