The Only Branding Book You Need to Start, Grow, and Make a Profitable Business
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A strong brand, a memorable logo and correct positioning are important components of any successful business. This book briefly and clearly explains what a brand is, how to create it, achieve recognition in your product category and surpass your competitors. Examples from the practice of world-famous companies will help to avoid many pitfalls on the path from a startup to an empire, and bright original drawings will clearly convey the main ideas of the authors, authoritative branding specialists.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/811696/UA
Data sheet
- Name of the Author
- Лииса Пуолакка
Мишель Маандаг - Language
- Ukrainian
- Release date
- 2016
- Translator
- Л. С. Данилова
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A strong brand, a memorable logo and correct positioning are important components of any successful business. This book briefly and clearly explains what a b...