The Only Branding Book You Need to Start, Grow, and Make a Profitable Business
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A strong brand, a memorable logo and correct positioning are important components of any successful business. This book briefly and clearly explains what a brand is, how to create it, achieve recognition in your product category and surpass your competitors. Examples from the practice of world-famous companies will help to avoid many pitfalls on the path from a startup to an empire, and bright original drawings will clearly convey the main ideas of the authors, authoritative branding specialists.
FL/811696/R
Data sheet
- Name of the Author
- Лииса Пуолакка
Мишель Маандаг - Language
- Russian
- Translator
- Л. С. Данилова