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Loyalty laws. How does client loyalty make you richer?
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The author of the book is Ekaterina Karmak, customer experience researcher, loyalty and Customer Success specialist. Consultant with over 15 years of experience. Author of the training "Laws of Loyalty". This book is the key to the success of your business by increasing customer loyalty. 87 laws of loyalty are methods and patterns, the use of which affects the attitude of customers towards the company. The laws were revealed by the author as a result of her many years of research and study of more than 1000 client stories.
BK/56559243/R
Data sheet
- Name of the Author
- Кармак Екатерина
- Language
- Russian
Reviews
Grade
Олександр
09/30/2023
09/30/2023
Закони лояльності - книга, яка повинна бути у кожного підприємця
Катерина Кармак вдало поєднала свій досвід у галузі клієнтського досвіду та Customer Success у цій книзі, розкривши перед читачем 87 законів лояльності, які допоможуть вплинути на відношення клієнтів до компанії та підвищити їхню вірність. Кожен закон підкріплений реальними клієнтськими історіями та прикладами, що робить матеріал легким для сприйняття та застосування у практиці. Ця книга - справжній скарб для тих, хто цікавиться психологією споживача та бажає покращити взаємовідносини з клієнтами. Рекомендую її як обов'язкову для читання всім, хто працює у сфері обслуговування та маркетингу!
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The author of the book is Ekaterina Karmak, a customer experience researcher, loyalty and Customer Success specialist. Consultant with over 15 years of experience. Trainer author...