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About the Marketing Management course (promo video)
Instant download
after payment (24/7)
Wide range of formats
(for all gadgets)
Full book
(including for Apple and Android)
The course focuses on the marketing fundamentals of developing a company's commercial policy, what trends will shape markets in the future, whether it is possible to make marketing programs measurable and consistent with the company's financial goals, how and what customers should be retained, how not to lose in marketing wars. As a result of its development, students will be able to apply marketing tools in the analysis and development of commercial policy. The course is suitable for a wide range of students with basic knowledge of marketing and finance or extensive experience in business.
For Apple devices, a computer with iTunes installed is required to play the file correctly.
BK/32835421/R
Data sheet
- Name of the Author
- Липсиц Igor Vladimirovich
- Language
- Russian
- Age
- 16
- Series
- Маркетинг-менеджмент (курс ВШЭ)
- Release date
- 2018
Reviews
Grade
Олександр
12/05/2022
12/05/2022
Про курс «Маркетинг-менеджмент» - це неймовірно цінний ресурс дл
Цей курс допомагає розібратися в основних принципах маркетингу, виробленні комерційної політики компанії та використанні маркетингових інструментів для досягнення фінансових цілей. Автори курсу чудово пояснюють, які тренди формуватимуть ринки у майбутньому, як утримувати клієнтів, а також як уникнути поразок у маркетингових війнах. Інформація, яка подається, є дуже корисною та актуальною, дозволяючи студентам отримати практичні навички для успішної роботи в галузі маркетингу. Рекомендую цей курс як відмінний інструмент для підвищення кваліфікації та розвитку в сфері маркетингу!
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The course is devoted to the marketing fundamentals of developing a company's commercial policy, what trends will form the markets in the future, whether it is possible to make marketing...