This book doesn't just explore existing trends and theories—it opens the reader up to a new path to business transformation. Combining customer experience with innovation leadership, Brian Solis explains in detail how to improve business performance, improve customer engagement, and achieve the relationships you want between your company and its customers.

In his book, you'll find the answers to your questions. , why consumer experience is so important and what impact it can have on the future of business as a whole.

Published in Russian for the first time.