The book by the famous sales trainer Alexander Derevitsky, included by experts in the top ten best consultants in Russia, discusses all stages of customer resistance and methods for processing their objections. Based on many years of work studying the theory of sales, as well as his own trading experience, the author created a unique “negotiation fencing” technique. It combines elements of communication techniques used in the work of a psychoanalyst, diplomat, and even intelligence officer. The guide, written in an engaging manner with numerous case studies, will be useful to anyone involved in sales in one way or another.