Viktor Sheinov is one of the most authoritative Russian-speaking psychologists, a recognized expert in the field of psychological influence. The author's new book talks about the most effective tools for managing relationships with people - persuasion and manipulation. Knowledge of the universal rules of persuasion and the intricacies of their application will give you the opportunity to find an approach to any interlocutor, emerge victorious from any situation, avoid conflicts and establish relationships with people who you need. And becoming familiar with manipulation techniques will allow you to avoid the role of a victim of unwanted influence and learn to protect your life from psychological intrusion.