Change is never easy. Even if it seems that they are necessary and collapse is already near, people still resist, come up with excuses, and sabotage. Fear of change is a characteristic of any complex system, so managing change is a very difficult task for any leader. To change, you first need to clearly formulate an image of the desired future. You must first imagine the future, believe in it yourself, understand its value, meaning, and benefits. Then - convince others. Then - make sure there is no turning back. And do it subtly, without pressure. Transformations are difficult even in small companies, let alone such giants as General Electric or NBC. Beth Comstock was able to not only inspire change in huge, unwieldy bureaucratic structures, but also share with us her experience of change in general, which will be useful for any company, even a small one. This book will not only teach how to manage change correctly, but also show that change, even serious, even continuous, is not only normal, but inevitable in the modern world.