The book is a collection of articles on practical PR. The principles and advice are described in the book for specific areas of activity. Namely: – Information technologies (IT, telecom) – Public sector (how to win tenders) – Auditing, accounting and legal services – Translation services – DJing It is the range of business areas presented in the book that will help you gain a broad view of PR in Russian conditions. Described in articles PR findings, secrets of the profession and secret mechanisms of interaction between the media and business are suitable for both leaders and newcomers of Russian business. The publication is addressed to both the top officials of small and medium-sized businesses and PR managers of large and medium-sized companies.