The elite are a special people. Personal PR is interesting to them, but not too important. Wise people say that, in general, this is how you should approach everything: family, business, employees, experiments. What ideas for promotion, for personal PR, for promotion in the media around the world can a PR specialist offer to his client, who belongs to the elite? Tweeters, scandals, big ideas, fake appointments, beautiful reports... And much more!  18 tips are in this book. With examples from businessmen, politicians and stars of the highest standard. From Russia and the West. My parting advice to you on applying the ideas in this mini-book would be this. If you are a full-time PR specialist for a company, responsible for personal PR for an executive, a press secretary for a high-ranking official, or a press agent for a star, come out with these tips yourself! On your own initiative! This in itself will be appreciated, you yourself will become a different PR person, a cooler PR person or something - in general, one who is more appreciated. In a word, the ideas presented are useful both for you personally and for your, so to speak, wards.  An important question. How to convey your idea to your Boss, Chief, Beloved Boss? I devoted a separate chapter to this. 18 techniques from practice - for your attention. I tried to choose the best and newest for you.