Countering black PR on the Internet is an urgent task not only during “economic crises.” Why on the Internet? This is explained in detail in the pages of the book. In short: “Where else if not there?” All life is online now, brother! Of course, in times of recession, the “Anti-crisis PR” service is among the top PR agencies most ordered by clients. “Wrong” layoffs, competitive wars, simply a reduction in the money supply and clients, loss of clients. All this contributes to the craving of your unscrupulous companions for dishonest play. – How to react to negativity? – How to deal with bad, “outdated” and dishonest reviews? – How to clean out the “Augean stables” of bad information and bring your business back to life? – What is an “asymmetric response”? You will learn about all this from the book! Good luck to you!.