99% of public event organizers are proud of their media partners. At the time of publication of this book, there are only four small articles on this topic on the Internet and one video on YouTube. 90% of organizers, even with dozens of years of experience, make common mistakes when offering cooperation to information partners. Every second person who agrees to place an announcement does not send any information to the media partner after the event. 80% of organizers disappoint their sponsors, participants, and partners with the PR results. The book describes in detail solutions on how to increase the efficiency of interaction between organizers and information partners.