Joe Vitale's books sell millions of copies. Why do you think? The author must be able to convince people and influence them, literally bewitching and hypnotizing them with the art of words. Writer Joe Vitale's career began with writing advertising copy, so the author expertly offers a clear and consistent technique for writing texts, the so-called hypnotic writing. Using a hypnotic style, you can write an advertisement that will magically influence the mind of the consumer, and he will certainly do what you need him to do. The author backs up the effectiveness of his methodology with examples from the lives of famous copywriters and writers. The book will be of interest primarily to marketers, advertisers, copywriters, PR managers, as well as anyone who wants to learn how to convince others using texts.