Alexa Clay and Kira Maya Phillips explore a part of the economy that usually remains behind the scenes, the hype economy - a successful model of thinking that promotes innovation and entrepreneurship within corporate structures. The study focuses on those who break the rules to find an original solution to a business problem. These are, for example, residents of the Bombay slums or computer hackers. The authors chose five common traits that these groups share: energy, agility, provocation, determination, and mimicry (the ability to imitate, camouflage). Find out how to make money on hype by becoming a little out law.