Make money on hype. What pirates, hackers, dealers and everyone they don't talk about in polite society can teach us
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Alexa Clay and Kira Maya Phillips explore a part of the economy that usually remains behind the scenes, the hype economy - a successful model of thinking that promotes innovation and entrepreneurship within corporate structures. The study focuses on those who break the rules to find an original solution to a business problem. These are, for example, residents of the Bombay slums or computer hackers. The authors chose five common traits that these groups share: energy, agility, provocation, determination, and mimicry (the ability to imitate, camouflage). Find out how to make money on hype by becoming a little out law.
FL/703820/R
Data sheet
- Name of the Author
- Алекса Клэй
Кира Филипс Майя - Language
- Russian
- Translator
- Елена Деревянко