The book examines in detail the problems of motivating and stimulating the work of workers in a company during a crisis. The problems of increasing labor productivity, establishing effective management, stopping staff turnover and, more importantly, maintaining the achieved successful level are analyzed. The book, richly illustrated with real-life examples, shows how to work competently with personnel, how to improve the company’s position in the market and maintain your won positions, what to do in the most difficult cases. For a wide range of readers.