What is this book about What to do if only you understand that the time has come for change, and others see only the tip of the iceberg? How to convince others that change is necessary? How to unite a team and direct common efforts to achieve changes for the better?

To answer such pressing and pressing questions, you need a clearly developed strategy that will allow you to achieve the desired result in the shortest possible time and most effectively.

John Kotter practically created a new genre. He offers an effective algorithm for implementing change, consisting of eight steps, and presents it in the easiest and most exciting form - in the form of a fairy tale for adults. In its heroes you will recognize your colleagues and friends, and sometimes yourself.

Who is this book for? This book is for businessmen, executives and top and middle managers interested in leadership issues. And it is also for those who love and know how to laugh at themselves.