Konosuke Matsushita is the greatest personality in the history of modern business. He is not only the founder of Matsushita Electric, one of the world's largest companies, but also a brilliant leader and innovator in the field of business management. John Cotter's book examines the development of Matsushita Electric from a tiny company in Osaka to a multinational corporation. Much attention is paid to the management methods used by Matsushita to achieve leadership in business, and the relationship of these methods with his original philosophical views. The book also describes in detail the life path of Konosuke Matsushita himself, analyzing the reasons for the transformation of a poorly educated provincial youth, who experienced several family tragedies at an early age , a business leader, an innovator in the field of management and an outstanding public figure. The book is addressed primarily to managers, entrepreneurs, students and teachers of economic universities, but will also be of interest to a wide range of readers.

“The book is the antithesis of a funny book „ How to get married“ K. Sobchak and O. Robski. A serious and at times tragic book. A story about how everything can be achieved only with the utmost concentration of moral and physical strength. Awesome moment when he posted job advertisements on light poles to hire electricians. 100% hit the target audience."

Evgeniy Chichvarkin, founder of the Euroset network of cellular communication stores