Sport generates “cultural icons” and is based on concepts basic to humanity: heroism, drama, competition, hierarchy, psychologism, moral standards and the pursuit of perfection. This book answers the main question: how can we become the best version of ourselves through sport? In his fascinating and provocative book, the famous British journalist Matthew Syed tells the success stories of famous athletes and teams, shows why sport is attractive, how it affects people's lives, what place in society and what qualities are needed to become great. An outstanding tennis player himself and a participant in several Olympics, Syed begins his review with the topic of raising a champion, analyzing the role of people who help future athletes on their path to the top - coaches , parents, specialists, other helpers. Based on the latest discoveries in psychology and neurophysiology, he pays special attention to the brain algorithms associated with achieving success, and also discusses sports and its idols in a broader context - ethical, cultural-historical and political. “We explore the dynamics of the internal motivation of people, namely: the well-known triad of psychological reactions “fight, flight, freeze”, a person’s willingness to take risks, the paradoxes of self-confidence and the importance of showing flexibility. Let's review the techniques used by top athletes, coaches and scientists that allow athletes to achieve psychological resilience. Success, whether in sports or life, often depends on subtle psychological factors.” (Matthew Syed)The publishing design is preserved in PDF A4 format.