This book is an indispensable guide for sales managers, heads of sales and sales departments, heads of trading enterprises, as well as owners of various businesses. Anyone who wants to learn how to increase their sales and increase their conversion will find here the most effective modern techniques - technicians who sell themselves. The book contains stunning information about consumer psychology. The author's recommendations are the key to people's emotions, which will allow you to influence decision-making and increase your sales in a short time. This book will help you see your mistakes, tell you how to correctly write scripts and selling texts, prepare a speech and video, create a case , will teach you how to work with customer objections and much more.