The author presents to the readers practical recommendations on B2B sales for beginners and experienced sales managers and their leaders. These recommendations are a fusion of practical 20 years of experience in selling goods to industrial enterprises with theoretical methods that the author has studied and is studying through trainings and books. The author does not pretend to create a new sales technology, but in his characteristic modest manner talks about those methods and techniques who work in the conditions of our country and help sales managers successfully sell their products.