“Soft” management skills in modern conditions are stronger than hard leadership. These skills are based on social emotions: gratitude, empathy, pride. Such emotions at the level of the entire company can influence decision-making, change perceptions, focus on what is important - and ultimately cope with any problem. Thanks to low levels of stress, cohesion and a good emotional climate, the company as a whole becomes more creative, resilient and forward-looking. This book is about how to cultivate social emotions in yourself, infect others with them and create an atmosphere of friendship in the company.