The founder of the Anderson network, Anastasia Tatulova, and her team talk about the soul of their business, principles, goals, meanings, values and philosophy, about the meaning of Anderson for them, about love. There are personal stories and specific experiences that can be reproduced. This book is for everyone who is interested in the details of the formation of a large Russian brand, as well as for entrepreneurs, business owners and those who are just planning to open their own business.