This unusual book was written 30 years ago and was a prophetic prediction of the modern situation, when electronic media have a total impact on human society. Social changes led to the introduction of new technologies, the “self-amputation” of human nature as a result of man’s entry into the world global information network, the “tragic search for self-identification” outside the boundaries of one’s own “I” - everything was predicted. This may sound almost like science fiction, but there are practically no mistakes in War and Peace in the Global Village. And if McLuhan and Fiore were able to describe the world in which we now live so accurately and in detail, perhaps others will come true, too. their more daring hypotheses?