In the first appendix to our large series “CFS Publications” we place the famous and grandiose in terms of the degree of influence on the minds of social thinkers of the second half of the twentieth century, the work of the remarkable Canadian scientist and publicist Herbert Marshall McLuhan “Understanding Media”, which has long been awaited in Russian translation .The book is intended for sociologists, social psychologists and anthropologists, cultural experts, philosophers and all students of these disciplines.