Organization of service in the sales policy of the enterprise
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The book is devoted to the organization of service in the sales policy of an enterprise. It describes in detail the methods and models for studying purchasing behavior, behavioral models of end-use buyers and the buyer-enterprise, as well as the communication policy of the enterprise, the complex of marketing communications and the development of communication policy. Particular attention in the book is paid to image formation, advertising, public relations, as well as fairs and exhibitions.
FL/324732/R
Data sheet
- Name of the Author
- Илья Мельников Валерьевич
- Language
- Russian
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The book is devoted to the organization of service in the sales policy of an enterprise. It describes in detail the methods and models for studying purchasin...