The charisma effect is the ability to direct all your abilities to make a strong, lasting impression on others, exerting an emotional and intellectual influence on them, that is, influencing their thoughts, attitudes and behavior. It is commonly thought that only a few have charisma. As if we are talking about mystical, magical qualities given to man by nature. However, charisma cannot be considered an exclusively innate quality; it largely depends on our ability to build relationships with others. You can use your unique charisma effect for any impact on another person. It will allow you to influence a group of people, a team, a boss, a colleague or any other person. The author invites readers to develop this natural ability through practical exercises aimed at increasing the level of self-awareness and learning to use different aspects of the charisma effect. The book is intended for a wide range of readers.