Motivation is at the core of everything we do. However, the methods of motivation that are familiar to us - monetary reward, the need to pay bills, status, prestige - do not always work effectively, and sometimes even have the opposite effect. The result is devastation, dissatisfaction with work and life. We fail to enjoy what we do. Susan Fowler, author of the bestseller “Why They Don’t Work”, a recognized global expert in the field of increasing employee motivation, believes that motivation is energy and the main thing is its quality, not quantity. Drawing on the latest scientific research, she proves that proper motivation is a skill that can be mastered.