This book was written by the head of the technical department of Puppet agency in order to jointly solve the existing problem in the form of “digital anti-vaxxers”, who until the very end reject the effectiveness and necessity of working with reputation, and take it up when the situation is already dire. This manual contains as much information as possible about what online reputation management is, with an analysis of all the pitfalls. By developing and increasing the reputation community and the number of interested people, we instill in the masses the term reputation, and thus companies inevitably have to comply with the given standards.