This audiobook on correct and clear communication: how by means of words to report the ideas and influence on people.Maxim Ильяхов develops the theme, affected in the best seller "Write, abbreviate". you know, how to attract attention readers, how to help them to understand and accept the point of view of author, as enthrallingly and accessible to expose any theme even most difficult. you will find more than 50 instruments of improvement of text in a book. There is "Context" in a division an author will show, how to manage with prejudgement of readers and influence them on faithful perception of information. There is "Interest" in a division - how to convert boring text into enthralling, not changing his maintenance. Division "Text" is sanctified to the use of examples, antiexamples, analogies, metaphors, with a plot and slogans - that will help an addressee to get it right written with you. In a division "Serve" the instruments of instantaneous influence are presented: how to carry main heading, chart or photo. Maxim Ильяхов tells about creation of strong text, supporting a theory examples from own practice.

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