In this very practical guidance (before produced by a limit drawing under the name "Without a budget") you will find 50 effective marketing instruments that can be used in the conditions of a limit marketing budget (or his complete absence). Most valuable that on every instrument the detailed description over is brought - who to do, that to do, how to do. This irreplaceable guidance for those, who wishes to use the resources of company maximally economy and here with a most return.A book will bring a most benefit to the proprietors and leaders of companies, business managers, маркетерам.