The new book by sinologist Konstantin Batanov, author of the bestseller “Ni Hao!”, is dedicated to the regional characteristics of China: each province has important cultural nuances that are reflected in the style of doing business. Based on many years of experience in China, the author gives readers important tips on how to communicate with Chinese partners and build work processes, what to pay attention to, what mistakes to avoid. It must be said that for the Chinese, the greatest success is success in their homeland, because, as you will understand from this book, the opportunities for talented and persistent businessmen there are truly endless. Konstantin Batanov collected 101 stories about small and large Chinese businesses for the book. These are real cases that evoke admiration for the sharp minds of Chinese businessmen of all levels and how bizarre the ways of making a profit can be. Usually, when it comes to the Middle Kingdom, the average person remembers Beijing and Shanghai. Some more experienced people name Shenzhen and Hong Kong. Residents of Siberia and the Far East list the border towns of the northern provinces and, of course, do not forget about Harbin. In reality, China is much larger; each province has its own differences, including in terms of doing business. For whom the book will be useful to anyone who is just planning a business trip to China or has already begun to build relationships with Chinese partners. This book has a number of differences from my first work “Ni hao! How to do business with Chinese partners.” “Ni hao!” - more general in its focus, it touches on almost all possible types of interaction with Chinese companies. It is more focused on those who are just starting to work with partners from the Middle Kingdom and are at the stage of getting to know each other and establishing contacts. And this book is suitable for those who have already reached an advanced level...