This work is based on the experience of building a successful business, consulting and active lecture activities. This book contains several key ideas: – the era of a new economy has arrived, creative, authentic and highly efficient, – it is necessary to introduce innovations everywhere and continuously, – new The media have radically changed all communication; this must be accepted as a fact and actively used to their full potential. Habitual, well-known and seemingly unshakable schemes are becoming obsolete at the speed of light. They are giving way to hitherto considered fantastic methods and methods of building business and communication. Second edition, corrected and expanded