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To create a successful business, it is not enough to have a good product and invest in its promotion. You need to “meet” the consumer at every “point of contact” with your offer - from the emergence of a need to the evaluation of the experience - and build a marketing strategy, taking into account the characteristics of the client’s behavior at each such point. In Ilya Balakhnin’s book you will find the principles of working with the customer’s journey and will be able to create your own “consumer journey map” and build effective communication at every stage of contact with your product.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/604635/UA
Data sheet
- Name of the Author
- Илья Балахнин Александрович
- Language
- Ukrainian
- Release date
- 2019
3 books by the same author:
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To create a successful business, it is not enough to have a good product and invest in its promotion. You need to “meet” the consumer at every “point of cont...