Can there be one single formula for success for a firm providing professional services - auditing, legal, consulting and any other? Probably not. This is true for most small and medium-sized businesses in Russia and, probably, in the world. But we have at our disposal the experience of many firms, successful experience. In this publication, we have summarized the experience of recognized expert practitioners, whose advice has helped managers of firms providing professional services in Russia achieve success. Your attention is also presented to the many years of experience of employees of a specialized PR agency in the form of guidelines - what to read, on which sites to look for the necessary information - in order to achieve success in their professional field. Sections of the book touch on the most important issues of PR and marketing of the company, searching for clients, selling “invisible” , corporate culture, anti-crisis communications, corporate identity and design, as well as aspects of promoting an audit or consulting firm in the regions of Russia. A key and welcome section in the book is a step-by-step guide to promoting an audit and consulting firm, which shows an example of one specific action plan that can be outline after reading this publication. You can use this unique and absolutely working material or chart your own path. The book is addressed to directors, managing partners, as well as heads of PR departments and marketers of firms providing professional services.